Project: Velocipede

Location: Parramatta, New South Wales

Background: Velocipede is a new bicycle retailer in Parramatta. The retailer recently appointed Forward Thinking Design to complete an overall fit-out.

Challenge: Forward Thinking Design was appointed to deliver a space that was an extension of the specialised bicycle brand. The brief required a space that stands out from the average bicycle shop. The interior required a workshop feel, along with a cafe. In addition, the final fit-out needed to be instantly recognisable as the Velocipede brand and this was to be reflected by the overall design and colour choices.

Results: Forward Thinking Design chose Formica Straight Grain Wenge, in Velour finish for the joinery and feature walls. Channelling the minimalistic look of Velocipede’s monochromatic branding, Formica parallel panelling created a sense of style and elegance. The final fit-out showcases the active product range and carries an edge suitable for any inner-city cafe.

Images from and supplied by Forward Thinking Design.